Big Data e Inteligencia Artificial para la toma de decisiones: un enfoque en la cadena de suministro sostenibles
Contenido principal del artículo
Resumen
Este estudio analiza la importancia del Big Data y la Inteligencia Artificial (IA) en la toma de decisiones dentro de cadenas de suministro sostenibles; para ello, se llevó a cabo una revisión sistemática de literatura siguiendo la metodología PRISMA. Se utilizó la herramienta VOSviewer para clasificar y representar gráficamente los datos relacionados con citación de autores, análisis de palabras clave, tendencias a través de los años y países que más han publicado sobre el tema. La investigación se basó en artículos académicos revisados por pares, publicados entre 2018 y 2025, y disponibles en la base de datos Scopus y Google Académico. Los resultados obtenidos revelan que la combinación de Big Data e IA no solo optimiza la eficiencia logística, sino que también impulsa avances significativos en sostenibilidad ambiental, social y económica. Técnicas como el análisis predictivo, el aprendizaje automático (machine learning) y el Internet de las Cosas (IoT) facilitan la automatización de procesos, el monitoreo en tiempo real de productos y la reducción de la huella ecológica. Un hallazgo clave es el modelo "Artificial Intelligence of Everything" (AIoE), propuesto por Nozari (2024), que emerge como un enfoque innovador para digitalizar las cadenas de suministro sin comprometer su sostenibilidad.
Como conclusiones principales, se destaca la importancia de estas tecnologías para desarrollar cadenas de suministro resilientes, transparentes y ecológicas, como futuras áreas de investigación; se recomienda explorar la implementación práctica del AIoE, la sinergia con blockchain, el refinamiento de modelos predictivos y la capacitación en habilidades digitales alineadas con la sustentabilidad.
##plugins.themes.bootstrap3.displayStats.downloads##
Detalles del artículo
Sección
Cómo citar
Referencias
Abate, Y. A., Dandison, U. C., & Karjaluoto, H. (2023). AI - Sustainability Nexus: A Framework for Future Research.
Al Amin, M., Chakraborty, A., & Baldacci, R. (2025). Industry 5.0 and green supply chain management synergy for sustainable development in Bangladeshi RMG industries. Cleaner Logistics and Supply Chain, 14, 100208. https://doi.org/10.1016/j.clscn.2025.100208
Bag, S., Wood, L. C., Xu, L., Dhamija, P., & Kayikci, Y. (2020). Big data analytics as an operational excellence approach to enhance sustainable supply chain performance. Resources, Conservation and Recycling, 153, 104559. https://doi.org/10.1016/j.resconrec.2019.104559
Benzidia, S., Makaoui, N., & Bentahar, O. (2021). The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance. Technological Forecasting and Social Change, 165, 120557. https://doi.org/10.1016/j.techfore.2020.120557
Chen, H., Chiang, R. H. L., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188. https://doi.org/10.2307/41703503
Choi, T., Wallace, S. W., & Wang, Y. (2018). Big Data Analytics in Operations Management. Production and Operations Management, 27(10), 1868-1883. https://doi.org/10.1111/poms.12838
Christopher, M. (2016). Logistics and Supply Chain Management: Logistics & Supply Chain Management. Pearson UK.
Cuesta, J., Madrigal, L., & Pecorari, N. (2024). Social sustainability, poverty and income: An empirical exploration. Journal of International Development, 36(3), 1789-1816. https://doi.org/10.1002/jid.3882
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., & Núñez-Barriopedro, E. (2024). The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers. Psychology & Marketing, 41(3), 649-664. https://doi.org/10.1002/mar.21940
Di Vaio, A., Palladino, R., Hassan, R., & Escobar, O. (2020). Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review. Journal of Business Research, 121, 283-314. https://doi.org/10.1016/j.jbusres.2020.08.019
Dubey, R., Gunasekaran, A., Childe, S. J., Fosso Wamba, S., Roubaud, D., & Foropon, C. (2021). Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience. International Journal of Production Research, 59(1), 110-128. https://doi.org/10.1080/00207543.2019.1582820
Eager, B., Deegan, C., & Fiedler, T. (2024). Insights into the application of AI-augmented research methods for informing accounting practice: The development – through AI - of accountability-related prescriptions pertaining to seasonal work. Meditari Accountancy Research, 32(5), 1977-1997. https://doi.org/10.1108/MEDAR-08-2023-2116
Fernández Conga, Luis Miguel. Estrategias de desarrollo sostenible en la cadena de suministros. Trabajo Fin de Máster. Universidad de Alcalá, 2024.
Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137-144. https://doi.org/10.1016/j.ijinfomgt.2014.10.007
Gbako, S., Paraskevadakis, D., Ren, J., Wang, J., & Radmilovic, Z. (2024). A systematic literature review of technological developments and challenges for inland waterways freight transport in intermodal supply chain management. Benchmarking: An International Journal, 32(1), 398-431. https://doi.org/10.1108/BIJ-03-2023-0164
Karimi, J., Somers ,Toni M., & and Gupta, Y. P. (2001). Impact of Information Technology Management Practices on Customer Service. Journal of Management Information Systems, 17(4), 125-158. https://doi.org/10.1080/07421222.2001.11045661
Maheshwari, S., Gautam ,Prerna, & and Jaggi, C. K. (2021). Role of Big Data Analytics in supply chain management: Current trends and future perspectives. International Journal of Production Research, 59(6), 1875-1900. https://doi.org/10.1080/00207543.2020.1793011
Mayer-Schönberger, V., & Cukier, K. (2013). Big Data: A Revolution that Will Transform how We Live, Work, and Think. Houghton Mifflin Harcourt.
Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2001). Defining Supply Chain Management. Journal of Business Logistics, 22(2), 1-25. https://doi.org/10.1002/j.2158-1592.2001.tb00001.x
Nozari, H. (2024). Green Supply Chain Management based on Artificial Intelligence of Everything. Journal of Economics and Management, 46, 171-188. https://doi.org/10.22367/jem.2024.46.07
Núñez Lira, L. A., Alfaro Bernedo, J. O., Aguado Lingan, A. M., & González Ponce de León, E. R. (2023). Toma de decisiones estratégicas en empresas: Innovación y competitividad. Revista Venezolana de Gerencia: RVG, 28(Extra 9), 628-641. https://dialnet.unirioja.es/servlet/articulo?codigo=9142765
Ocaña-Fernández, Y., Valenzuela-Fernández, L. A., Vera-Flores, M. A., & Rengifo-Lozano, R. A. (2021). Inteligencia artificial (IA) aplicada a la gestión pública. Revista Venezolana de Gerencia, 26(94), 696-707. https://doi.org/10.52080/rvgv26n94.14
Orozco Martínez, I. (2020). From Business Ethics to Sustainability. Why should companies care? The Anáhuac Journal, 20(1), 76-105. https://doi.org/10.36105/theanahuacjour.2020v20n1.03
Osama, M., Maaz, M., & Afridi, S. (2023). ChatGPT: Transcending Language Limitations in Scientific Research Using Artificial Intelligence. Journal of the College of Physicians and Surgeons Pakistan, 1198-1200. https://doi.org/10.29271/jcpsp.2023.10.1198
Rashid, A., Baloch, N., Rasheed, R., & Ngah, A. H. (2024). Big data analytics-artificial intelligence and sustainable performance through green supply chain practices in manufacturing firms of a developing country. Journal of Science and Technology Policy Management, 16(1), 42-67. https://doi.org/10.1108/JSTPM-04-2023-0050
Schniederjans, D. G., Curado, C., & Khalajhedayati, M. (2020). Supply chain digitisation trends: An integration of knowledge management. International Journal of Production Economics, 220, 107439. https://doi.org/10.1016/j.ijpe.2019.07.012
Seuring, S., & Müller, M. (2008). Core issues in sustainable supply chain management – a Delphi study. Business Strategy and the Environment, 17(8), 455-466. https://doi.org/10.1002/bse.607
Shao, X., Zhong, Y., Liu, W., & Li, R. Y. M. (2021). Modeling the effect of green technology innovation and renewable energy on carbon neutrality in N-11 countries? Evidence from advance panel estimations. Journal of Environmental Management, 296, 113189. https://doi.org/10.1016/j.jenvman.2021.113189
Sun, Q., Feng, X., Zhao, S., Cao, H., Li, S., & Yao, Y. (2021). Deep Learning Based Customer Preferences Analysis in Industry 4.0 Environment. Mobile Networks and Applications, 26(6), 2329-2340. https://doi.org/10.1007/s11036-021-01830-5
Terzi, S., Bouras, A., Dutta, D., Garetti, M., & Dimitris Kiritsis. (2010). Product lifecycle management – from its history to its new role. International Journal of Product Lifecycle Management, 4(4), 360-389. https://doi.org/10.1504/IJPLM.2010.036489
Tiwari, S., Wee, H. M., & Daryanto, Y. (2018). Big data analytics in supply chain management between 2010 and 2016: Insights to industries. Computers & Industrial Engineering, 115, 319-330. https://doi.org/10.1016/j.cie.2017.11.017
Villarreal Satama, F. L., & Flor Terán, G. A. (2023, enero 1). Inteligencia Artificial: El reto contemporáneo de la gestión empresarial. | EBSCOhost. https://doi.org/10.31207/rch.v14i1.393
Wamba, S. F., Dubey, R., Gunasekaran, A., & Akter, S. (2020). The performance effects of big data analytics and supply chain ambidexterity: The moderating effect of environmental dynamism. International Journal of Production Economics, 222, 107498. https://doi.org/10.1016/j.ijpe.2019.09.019
Zhang, Q., Gao, B., & Luqman, A. (2022). Linking green supply chain management practices with competitiveness during covid 19: The role of big data analytics. Technology in Society, 70, 102021. https://doi.org/10.1016/j.techsoc.2022.102021